adopt a gorilla

WWF

F2F channel: Street & In-store
Proposition: Frequent donors

Question:
WWF asked us to develop a concept that creates awareness about the endangered mountain gorilla.

Approach:
The inspiration for this project came to us when we visited Virunga National Park together with the people of the WWF. We developed a concept around the endangered mountain gorilla and other local WWF projects. The story is told via Viewmasters, which allow people to literally see the local problems and thereby stimulate their involvement.